Analyzing social media, analyzing the social? A methodological discussion about the demoscopic and predictive potential of social media

The impact of computational technologies, Internet and mobile telecommunications is
creating one of the greatest reconfgurations in humanity in the last 300 years. Changes
occur exponentially, which have enabled the development of a new age of technology,
based on the Internet of Things, robotics, nanotechnology and Artifcial Intelligence
(Schwab 2016). There have been transformations in political management and state governance models, in the formation of social movements, etc.

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