Categoría: Publicación

El 2016 podría ser recordado como el año en el que fallaron dos clásicas instituciones que las sociedades modernas han creado para tratar de entender y leer los procesos políticos: los medios de comunicación y las encuestas de opinión pública. Fallaron en su capaci- dad de sondear importantes dinámicas sociopolíticas y, sobre todo, en su capacidad predictiva respecto de acontecimientos de alto impacto.

Nowadays, social networks have created a mean of communication, that was unprecedented years ago. Informal communication, blogging, and online discussions have transformed the Web into a huge archive of remarks on numerous themes, producing a potential wellspring of data for various areas.

The impact of computational technologies, Internet and mobile telecommunications is creating one of the greatest reconfgurations in humanity in the last 300 years. Changes occur exponentially, which have enabled the development of a new age of technology, based on the Internet of Things, robotics, nanotechnology and Artifcial Intelligence (Schwab 2016). There have been transformations in political management and state governance models, in the formation of social movements, etc.

"Failures of traditional survey methods for measuring politi- cal climate and forecasting high impact events such as elections, offers opportunities to seek alternative methods. The analysis of social net- works with computational linguistic methods have been proved to be useful as an alternative, but several studies related to these areas were conducted after the event (post hoc)".

"Social networks have become an increasingly important tool when it comes to the communication and interaction between users. Even more, when compa- nies and political parties, take advantage of this media to interact and transmit thousands (even millions) of messages in very short periods of time".

"El año 2017 fue un año de intensa actividad electoral en Chile, tanto parlamentaria como presidencial. En ese marco, mediante el uso de inteligencia computacional, un equipo interdisciplinario realizó una recolección y análisis volumétrico de más de 3 millones mensajes en Twitter pertenecientes a usuarios que mencionaran, al menos una vez, a alguno de los candidatos al sillón presidencial, tanto de primera como de segunda vuelta".

The year 2016 will be remembered as the year in which two classic institutions that modern societies have created to try to understand and read the political processes failed: the media and public opinion polls. They failed in their capacity to probe important socio- political dynamics and, above all, in their predictive capacity regarding high-impact events.